Founder Update. It’s a wrap 2024.
Hey everyone,
Well it’s almost the end of the year and whilst I really don’t like to rush to reflect and plan. I was asked this week to share highlights with our long term investor so I thought it would be great to share a few of these with you all too. I’ll admit, I often struggle with this. Sometimes, I get so caught up in what hasn’t been achieved that I forget to celebrate what we have accomplished. But as I started writing, I realised that we've achieved alot and I’m proud—proud of myself, proud of our small but mighty team (El & Alina), and proud of what we’ve built with limited resources.
Here’s a snapshot of what we’ve achieved this year:
Recognition for Mental Health Innovation: Clementine was named one of the 16 Mental Health Apps to Watch by VCs and featured as one of the Top 50 Trailblazers in Menopause Care, alongside leaders shaping the conversation in women’s health.
Major Wins with Strategic Partnerships: We launched the world’s first digital sleep aid for women+ with Essity to tackle period insomnia—reaching markets in Mexico, Colombia, and Sweden. UK will follow in 2025. We also created the Sleep Now Little One card with Yoto, which has proved very popular with parents in the US, UK, and Canada, with plans to launch two new cards in 2025 and enter the French market.
Proven Impact with Our Community: Over 40,000 reviews, with 98% of users reporting positive results. That’s 40,000 moments of calm, clarity, and sleep—showing we’re delivering real value in people’s lives.
Big Moments with Apple: Our Calm Before the Festive Storm campaign was featured in the Apple App Store. And it looks like they'll be promoting our next support series in Jan too. Whoop.
Award-Winning Work: We took home a trophy at the Femtech World Awards 2024, a proud recognition of the work we’ve been doing in the digital health space.
Of course, this list doesn’t include the lowlights, and there have been plenty of those too. Partnerships that didn’t pan out, months of feeling stuck, and moments of wondering if it was time to pull the plug. But if there’s one thing I’ve learned this year, it’s that these challenges are part of the journey. 2024 has been a foundational year for Clementine, and I truly believe 2025 is when we’ll level up in a big way.
On a personal level, I haven’t had much time to reflect on the year. I’m giving myself permission to take it slow, to sink into reflection in those quiet days after Christmas and my birthday (Dec 26th—whoop!). I’m a big believer in taking the time to process the past before setting intentions for the future. If you’d like to join me, we’re hosting an event on Jan 9th to guide you through this process too—would love to see you there!
As I sit here writing this, I feel incredibly grateful. Not just saying it—I really mean it. I’m thankful that I get to build something that helps people every day. I'm grateful to our investors who have been so patient to build our vision and impact. I’m grateful for my family and friends who support me with no judgment, just listening ears and kind words. And maybe this sounds silly, but I’m also grateful to live in a country where I feel safe.
Thank you for being here and for supporting me & Clementine. Wishing you a wonderful festive season, and I can’t wait to share what’s next with you in 2025.
Take care,
Kim x